Email Deliverability: Don’t Miss the Mark Delivering Your Customer Communications

Not all customer communications are created equal...

About the eBook

When it comes to engaging consumers, 59.5% of consumers prefer email as their first choice for communication. But just adding email into your customer communication mix isn’t enough—if your messages never reach their inbox, it doesn’t matter what that customer’s preferred method of communication may be.

In this eBook, take a deeper look at:

  • Differences between delivery rate and deliverability rate
  • How email actually works for customer communications
  • Challenges between sending email and getting it to the inbox
  • Best practices to follow
  • How Retain measures up against industry standards

About Retain

Retain by TrueML Products is an intelligent delivery platform that leverages a patented optimization engine to determine the optimal time and channel to deliver the client’s communications within the confines of the compliance requirements outlined by the client. 

TrueML Products is a fintech software company developing machine learning-driven products that enable intelligent, digital communication and prioritize customer experience for consumers seeking financial health.