case study

BNPL Provider Chooses Retain for Delinquent Customer Life Cycle Management

Learn how a leading BNPL provider used A/B testing to compare the effectiveness of using Retain versus a legacy provider for delinquency management communications.

About the Case Study

This case study explores how an industry-leading fintech used A/B testing to compare the effectiveness of using Retain versus their existing vendor and select a cost-efficient method for engaging delinquent customers. In this test, using Retain for customer communications outperformed the company’s existing legacy vendor in their goal of delinquency recovery by 2.6% in net manual recovery rates.

With so many different options in the marketplace to engage customers, let’s discover how an enterprise Buy Now, Pay Later (BNPL) provider for the world's leading travel, retail, and e-commerce brands was able to test and trust the results with confidence to completely shift their strategy, eliminating the need for their legacy provider. 

Download the complete case study to discover how using digital channels for customer engagement can help your business successfully manage the delinquent customer life cycle.

About Retain

Retain by TrueML Products is an intelligent delivery platform that leverages a patented optimization engine to determine the optimal time and channel to deliver the client’s communications within the confines of the compliance requirements outlined by the client. 

TrueML Products is a fintech software company developing machine learning-driven products that enable intelligent, digital communication and prioritize customer experience for consumers seeking financial health.