Case Study

Electric Utility Leader Powers Up Early-Stage Digital Efforts

Learn how a leading utility recovered over $17million powering its digital communication using Retain.

About the Case Study

In this case study, we tell the story of one of the nation’s leaders in electric utility systems who needed an effective and customer-friendly way to send communications for delinquent utility bills after the Covid-related moratoriums were lifted.


After evaluating a number of solutions, the utility provider decided to implement Retain, an intelligent delivery platform that leverages a patented optimization engine. Since implementation, the utility provider has seen impressive results, including the recovery of over $17 million thus far.


Download the complete case study to get the full story, including more information on their paid in full rate, overall recovery rate, average amount collected daily, and more.

About Retain

Retain by TrueML Products is an intelligent delivery platform that leverages a patented optimization engine to determine the optimal time and channel to deliver the client’s communications within the confines of the compliance requirements outlined by the client. 

TrueML Products is a fintech software company developing machine learning-driven products that enable intelligent, digital communication and prioritize customer experience for consumers seeking financial health.